Speakers



Peter Metzinger
Campaigner, lecturer and owner of business campaigning Switzerland GmbH

The convergence of technology, people and the media: What will we need in the future?

As a physicist, Peter Metzinger learned to formulate precisely and to think logically and analytically. These premises for successful communication are the basis for a holistic mode of thought which aims at tracking problems back to their roots in order to treat the cause and not merely symptoms. Peter Metzinger has been creating campaigns since 1982. From 1984 to 1997, he worked for Greenpeace as a campaigner and Campaigns Director. In 1998 he started his consulting and campaigning agency "business campaigning Switzerland GmbH" for which he keeps working while also being a lecturer and a start-up trainer. He is author and co-author of several books on campaigning and social media. In his presentation he will discuss possible scenarios for the future of campaigning and give specific tips on what you can do today to be best prepared for this future.
Philipp Maderthaner
Campaigner, Founder of the Campaigning Bureau & Initiator campaigners.org

Campaigning made in Europe: Trends & Innovations

Philipp Maderthaner is a passionate Campaigner. As Founder and executive director of Campaigning Bureau, he’s a renowned expert in mobilisation and involvement and takes responsibility for campaigns for brands, NGOs and political institutions. In 2012 his company announced a partnership with the US-agency Blue State Digital – according to US-Magazine Business Week "Obama’s Secret Digital Weapon". To establish an own European Campaigning approach Maderthaner coined the Campaigning Summit and initiated the independent plattform campaigners.org.
Dominique von Matt
Chairman of the communications agency Jung von Matt/Limmat

From Advertising to Usevertising, Crossmedia and Storytelling – The campaign of the future

Dominique Matt is chairman of the communications agency Jung von Matt/Limmat and one of the leading communications professionals in Switzerland. He studied at the University of Zurich and has a doctor degree in economics. He is a lecturer in Business Administration at the University of St. Gallen and the author of numerous publications on the topics "Brand Management" and "Media". Von Matt is a member of the Board of NZZ Media Group and board member of the Swiss Society for Marketing GfM.
Graziella Regazzoni
Climate & Energy Campaigner Greenpeace Switzerland, Managing Director of the National Alliance for Nuclear Phase-Out

Campaigning beyond the comfort zone

Graziella Regazzoni studied Environmental Engineering at the ETH (Swiss Federal Institute of Technology). There she got fascinated by the relationships between the environment, society and economy. Her career in basketball, project management in the telecommunications industry and as marketing manager in public transport provided her with the necessary skills for her job at Greenpeace Switzerland. Since 2007 she has been working in the Climate & Energy Campaign and is Managing Director of the National Alliance for Nuclear Phase-Out. She uses a variety of campaigning tools to establish the urgency and necessity of a nuclear phase-out in society and among decision-makers.
Gregor Poynton
Political Director at Blue State Digital, «Obama's secret Digital Marketing weapon»

Campaigns that engage people. With stories from the Scottish independence referendum and others.

Gregor Poynton is Political Director at Blue State Digital, the digital marketing company that managed US President Obama's election campaigns. Gregor oversees all BSD’s European political work and has been involved in numerous, digitally innovative political campaigns, including the Scottish independence referendum and François Hollande's presidential campaign. Specialising in campaign organisation and strategy, Gregor previously worked as Election Strategy Manager for the British Labour Party and as a researcher in the Political Unit of the Labour Group of Members of the Scottish Parliament. Gregor holds a BA (Hons) in politics from the University of Strathclyde in Glasgow. He originally comes from Falkirk, Scotland and currently lives in London and Scotland.
Moderation:
Stephan Klapproth

Timetable



Check-In & Welcome-Coffee
Opening & welcoming by moderator Stephan Klapproth
Peter Metzinger
The convergence of technology, people and the media:
What will we need in the future?
Philipp Maderthaner
Campaigning made in Europe:
Trends & Innovations
Coffeebreak
Dominique von Matt
From Advertising to Usevertising, Crossmedia and Storytelling –
The campaign of the future
Graziella Regazzoni
Campaigning beyond the comfort zone
Lunchbreak
Gregor Poynton
Campaigns that engage people.
With stories from the Scottish independence referendum and others.
Finish

Location



Swissôtel Zürich
Schulstrasse 44 8050 Zürich


Social stream



Partners



Hosted by
Powered by
Inspired by
Powered by
Powered by
Featured by
Powered by
Powered by
Featured by
Powered by
Featured by
Featured by
Featured by
Powered by
Powered by
Media Partner


You want to be a sponsor for the Campaigning Summit? Get in touch to learn more about partner packages for big and small budgets.


Inquire about partner packages
  Become Part of the global Summit Network  

Suggest
a talk

You got inspired by a person or campaign that should be featured at one of the next Summits?

Tell us more

Become an
ambassador

Can you help us spread the word for the Campaigning Summit? Join us now as an Ambassador.

Apply now

Become a
partner

You are interested in Media Coverage and likely to support the Campaigning Summit by Sponsoring?

See pricing

Host a
Summit

Miss your city in our map? Apply to host a Campaigning Summit in your country!

Get in touch

Watch all
Videos

Browse all talks from all previous Campaigning Summits and get inspired!

Watch the Videos
Become
Part of
the Summit